London Fashion Week, September 2025: Chopova Lowena
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London Fashion Week began on September 18th and will continue until September 22nd. It follows on from last week's New York Fashion Week and will move on to Milan and Paris, finishing on October 7th. September Fashion Weeks are designers' opportunities to showcase their Spring/Summer collections for the upcoming year. This year's top designers at LFW include Burberry, Emilia Wickstead, Simone Rocha, Harris Redd, and JW Anderson, along with numerous up-and-coming designers, from those starting to become popular, such as Aaron Esh, to those making their runway debuts, like Dreaming Eli and Rory William Docherty.
Fashion duo Emma Chopova and Laura Lowena presented their Spring/Summer 2026 collection, titled "Cheerlore", in a deconsecrated church in West London on Friday, September 19th. Take a look at the Instagram reel below for a taste of the runway show.
The Cheerlore collection drew inspiration from American cheerleading clothing, such as pleated skirts and short-sleeved or sleeveless tops, and trainers. It was reimagined for so-called 'outcasts' using a mix of dark, gothic colours, such as black, purple, and green, and fabrics like leather, snakeskin, and chainmail, along with more fun-looking sparkly fabrics, faux fur, bright pinks, lipstick and animal prints and cutesy accessories, such as cat ears. Pieces included the distinctive Chopova Lowena Carabiner skirt, pleated and made from multiple up-cycled fabrics, with a leather belt from which the fabric hangs from a chain of metal carabiners (a coupling link generally used by rock climbers), lace-up fabric and leather bras with metal rivets, puffed-sleeve dresses in various iterations, including one partly made of chainmail, oversized fur coats with snakeskin trim, varsity-style jackets, hoodies, and crew necks. All of the outfits were a riot of diverse textures and clashing patterns that perfectly caught the eclectic style of the designers. Let's take a closer look at some of the pieces from the show.
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What was your favourite look from this runway?
Did you enjoy the outfits from this collection? Did you like the gothic and alternative colours and embellishments contrasting with the conventional 'popular girl' style that cheerleading evokes? Did you appreciate the vibrant multicoloured looks and the moody black ones? Would you wear any of the pieces?
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