Lovat Tweed – The Sporting Classic
Heritage & Origins
Lovat Tweed is a legend of the British countryside, woven for generations at the iconic Lovat Mill. Favoured by sportsmen and women, it’s the fabric of choice for those who demand comfort, resilience, and understated luxury in the field. From the riverbank to the moor, Lovat Tweed has dressed gamekeepers, anglers, and equestrians with timeless style.
Signature Colours & Weaves
Lovat Tweed stands out for its natural, earthy palette:
- Muted Greens & Moss: Blending seamlessly with the landscape
- Sage & Brown: Warmth and subtle contrast
- Heathered Flecks: Pops of purple, blue, and rust for a touch of countryside charm
- Classic Weaves: Twill, herringbone, and estate checks for depth and character
Durability & Fabric Weights
Designed for the outdoors, Lovat Tweed comes in medium to heavy weights—perfect for:
- Sporting pursuits: Shooting, fishing, riding
- Layering: Over knits or under waterproofs
- All-day comfort: Softens with wear, holds its shape
Suggested Uses & Styling
Lovat Tweed is the uniform of the countryside. Men can pair a hacking jacket with cords and brogues, or go full 3-piece for a day at the shoot. Women can style a gilet with a crisp shirt, or opt for a tailored suit for smart, sporting elegance. Whether on the riverbank or at a country house, Lovat Tweed never looks out of place.
Care & Maintenance
Brush off mud and debris, air after wear, and spot clean as needed. Lovat Tweed is robust but rewards a little care—ensuring it lasts for seasons.
Why Choose Lovat Tweed?
A bespoke Lovat Tweed garment is more than country style—it’s a mark of sporting tradition and quiet confidence. Rugged, refined, and always in good taste, it’s the fabric for those who appreciate heritage and performance.
Ready for your next sporting adventure? Book a fitting or explore our Lovat Tweed collection today.
Stay tuned for more in our tweed series!
P.S.
Lovat Tweed: for those who prefer their sporting style with a side of subtle swagger and a dash of riverbank charm. Whether you’re casting for trout or just fishing for compliments, Lovat’s got you covered—quietly confident, never shouting, always winning best-dressed in the field. Ready to blend in with the countryside and stand out everywhere else? 🎣🌿🧥
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