Merino or Cashmere? How to Choose the Knitwear That's Right for You
You already know you want quality knitwear. The question is: which kind?
It's one of the most common conversations we have with clients. Both options sit in our collection. Both are 100% pure fibre — no blends, no synthetic padding, no corners cut. But they are not the same thing, and choosing between them isn't just a matter of budget. It's a matter of knowing how you live, how you dress, and what you actually need from a jumper.
We'll make it simple.
*Image source website collection
First, Let's Talk Purity
Before anything else — a word on what 100% actually means.
Much of what's marketed as "wool-cashmere" or "premium knitwear" on the high street is neither truly pure nor particularly premium. Blended fibre content, short-staple fillers, and synthetic additives are common practice at most price points. They exist to cut costs and manufacture softness that doesn't last beyond a few washes.
Our collection doesn't do that. 100% Merino Wool means exactly that. So does 100% Cashmere. What you read on the label is what you're wearing against your skin — and over time, that purity is what makes the difference between a jumper that pills and a jumper that ages gracefully.
*Image source website collection
100% Merino Wool — From £175
Merino wool is the high-performance choice. Sourced from Merino sheep, the fibre is exceptionally fine — typically under 20 microns — which eliminates the coarseness you might associate with standard wool entirely. The result is a jumper that is genuinely soft, genuinely breathable, and built for the long run.
Why merino works so hard:
- Temperature regulation — merino is a natural thermostat, keeping you cool when it's warm and warm when it's not. A single piece that earns its place year-round.
- No itch, no irritation — fine fibre means fine handle. Merino sits comfortably against bare skin in a way standard wool never does.
- Structure and shape retention — pure merino holds its form through regular wear and washing, meaning it looks as good on year three as it did on day one.
- Layering versatility — the weight and drape of merino makes it the ideal bridge piece: over a tailored shirt, under an overcoat, or worn alone.
Best for: The everyday wearer. The person who wants quality without overthinking it. The wardrobe builder who needs a piece that goes to work on Monday and the pub on Saturday without missing a beat.
100% Merino Wool Knitwear from £175
*Image source website collection
*Image source website collection
100% Cashmere — From £300
Cashmere is in a category of its own. Combed from the undercoat of Cashmere goats in the high-altitude regions of Mongolia and China, the fibres are extraordinarily fine — sometimes as low as 14 microns — and available in quantities that make genuine cashmere a genuinely rare material.
What you get is something that cannot be replicated or approximated. That particular softness, that featherlight warmth, that way it falls — it is completely its own thing. Wear 100% cashmere once and you'll understand immediately why it commands the price it does.
Why cashmere stands alone:
- Unmatched softness — not soft for a wool. Soft, full stop. The kind of soft that makes you reach for it every single morning.
- Warmth without weight — cashmere insulates at a fraction of the weight of standard wool, making it exceptionally comfortable across a long day
- Quiet luxury — there's no need to announce it. Cashmere carries an unmistakable quality that those who know, know.
- Longevity — properly cared for, a 100% cashmere piece will outlast almost everything else in your wardrobe. We're talking decades, not seasons.
Best for: The person who wants to invest once and wear it forever. The gift that will genuinely be remembered. The piece that elevates everything around it.
100% Cashmere Knitwear from £300
How to Style Both
The Merino A 100% merino roll neck in navy under a mid-grey tailored suit — no shirt, no tie, no fuss. Clean, modern, and one of the sharpest looks in contemporary menswear. Or a crew neck in grey over a white OCBD for a weekend that looks like it took effort (it didn't).
The Cashmere A 100% cashmere turtleneck in black beneath a single-breasted overcoat. Nothing else required. Add a wool trouser and a clean shoe and you have an outfit that ages as well as the jumper itself. For her: a relaxed cashmere crew in camel with tailored wide-leg trousers. Effortless. Untouchable.
*Image source website collection
*Image source website collection
*Image source website collection
Available Styles Across Both Collections
Whether you're choosing merino or cashmere, the silhouette options are the same:
- Roll Neck — structured, architectural, a perennial favourite
- Turtle Neck — softer fold, slightly more relaxed register
- Crew Neck — the classic; versatile, timeless, essential
Colours span navy, black, blue, and grey — a palette designed to integrate seamlessly with an existing wardrobe rather than compete with it.
Still Not Sure? We'll Help You Decide.
